Continuing from my earlier post on the new roles of distribution, I want to look at another recently emerged role; The Impact Producer. The role of an impact producer has been bubbling up in the documentary film community, with institutions such as BritDoc holding annual Impact Producers Labs to train professionals that can launch film marketing campaigns that have true impact. But I want to take a step backwards and figure out where did the need for an impact producer came f

Who is doing what in the new world of distribution? As the world of distribution is changing, with hybrid and DIY distribution gaining ground, also the traditional job roles and responsibilities of distribution professionals are adapting to the change. Some key industry professionals, such as sales agents are having to adapt to the growing popularity of hybrid distribution and split rights deals. According to Jon Reiss the sales agents are realising that money is in the split