What I have enjoyed the most so far about my MA studies in film distribution and marketing has been the nature of the assignments - real industry scenarios and reports rather than essays and academic arguments. Here is an example of an assignment from my film marketing module, which was to draft a marketing plan for the upcoming Blade Runner 2049. Birmingham City University Film Distribution and Marketing Distribution and Marketing Plan Blade Runner 2049 UK Release on 6th Oct

This is the very beginning of a series of posts looking at different territories, starting with what is the most familiar to me, my home country, Finland. Overview of Country Profile: Finland is a Nordic country with a population of 5,5 million. The Finnish film industry is small but relatively healthy. Domestic films take 29,9% of the market share. In 2015 there were in total 202 first releases (Hautamäki and Sotaniemi, 2016). Prospective growth is limited in Finland. The po