Searching for Sugar Man: International Competition
Original language dramas are in several markets automatically labelled as ‘art house’ films (Ilievski, 2018). Petri Kemppinen, the CEO of the Nordisk Film & TV Fond, believes that in many cases this can be an advantage for the film. Whereas arthouse cinema by definition speaks to a dedicated niche audience that can be more easily reached, entering the mainstream market brings new challenges; ‘When moving to produce in English language, the competition is different; the film n