Facebook LIVE for marketing
I was recently involved in crowdfunding a UK feature documentary Killing The Law. Although our primary focus was to market the film on Twitter due to better organic reach and possibility to reach out to different communities, we did some work on Facebook too. I have a few issues with Facebook as a marketing tool. Firstly building a following for a page is slow and difficult and even when created, one needs to pay to reach those followers. The organic views are actually so low