I was recently involved in crowdfunding a UK feature documentary Killing The Law. Although our primary focus was to market the film on Twitter due to better organic reach and possibility to reach out to different communities, we did some work on Facebook too. I have a few issues with Facebook as a marketing tool. Firstly building a following for a page is slow and difficult and even when created, one needs to pay to reach those followers. The organic views are actually so low

Over the upcoming spring I am planning to write short case studies about different social mediums and how they can be implemented in film marketing. Twitter seems like a good place to start as my most recent work on the documentary Killing The Law was heavily focused on Twitter. I chose Twitter as a key media to start with due to aiming to reach core target audiences who we could engage to follow and support the film. Killing The Law is a feature documentary that follows a gr